Relation client BTS NRC 1e et 2e ann es

Titre : Relation client BTS NRC 1e et 2e ann es
Auteur : Jean-François Dhénin
Éditeur : Editions Bréal
ISBN-13 : 2749502675
Libération : 2004

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Le titulaire du diplôme Négociation - Relation client a pour perspective de gérer la relation client de la prospection jusqu'à la fidélisation, en tant que vendeur ou manageur commercial. Par son action et sa maîtrise des techniques d'information et de communication, il contribue activement à la croissance du chiffre d'affaires de l'entreprise. A terme, il doit pouvoir devenir responsable d'une équipe commerciale. Il a pour principales missions de vendre des produits ou services et gérer la relation client ; produire des informations commerciales ; organiser et manager l'activité commerciale ; mettre en œuvre la politique commerciale. Relation client répond à l'une de ces missions qui consiste à maîtriser les techniques de communication et de négociation commerciales. Comment décrypter les codes du langage ? Quelle est l'importance des facteurs socioculturels ? Comment préparer une négociation ? Comment argumenter ? Autant de questions qui trouvent réponse dans cet ouvrage dont le contenu est clair et accessible. Toutes les notions contenues dans le programme sont abordées et présentées dans leur contexte par le biais de documents et d'exercices d'application issus du monde de l'entreprise. En privilégiant une approche commerciale, afin de renforcer le lien entre le cours et le milieu professionnel, cet ouvrage constitue un support de formation et de travail efficace.

The Everything Store Jeff Bezos and the Age of Amazon

Titre : The Everything Store Jeff Bezos and the Age of Amazon
Auteur : Brad Stone
Éditeur : Random House
ISBN-13 : 9781448127511
Libération : 2013-10-17

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**Winner of the 2013 Financial Times and Goldman Sachs Business Book of the Year Award** Though Amazon.com started off delivering books through the mail, its visionary founder, Jeff Bezos, was never content with being just a bookseller. He wanted Amazon to become ‘the everything store’, offering limitless selection and seductive convenience at disruptively low prices. To achieve that end, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now... Jeff Bezos stands out for his relentless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way that Henry Ford revolutionized manufacturing. Amazon placed one of the first and largest bets on the Internet. Nothing would ever be the same again.

How to Show Sell Your Crafts

Titre : How to Show Sell Your Crafts
Auteur : Torie Jayne
Éditeur : Macmillan
ISBN-13 : 9781250044723
Libération : 2014-02-11

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Filled with visual, step-by-step tutorials, this excellent resource for readers who want to take their craft business to the next level provides branding, selling and merchandising tips along with profiles of some of the world's most successful crafters. Original.

Don t Make Me Think Revisited

Titre : Don t Make Me Think Revisited
Auteur : Steve Krug
Éditeur : New Riders
ISBN-13 : 9780133597264
Libération : 2013-12-23

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Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject. Now Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a classic–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated…and best of all–fun to read. If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to Web designers and developers around the world. If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on Web sites. “After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.” –Jeffrey Zeldman, author of Designing with Web Standards

The Official Step by step Guide to Starting a Clothing Line

Titre : The Official Step by step Guide to Starting a Clothing Line
Auteur : Jay Arrington
Éditeur : Harper Arrington Pub
ISBN-13 : 0976416107
Libération : 2004-01-01

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SUPERANNO A remarkably in-depth work that puts all the necessary tools for starting a clothing line at the reader's fingertips, including information on finding overseas manufacturers, financing, and product distribution, as well as insider information previously not available to the general public.

Happy People Read and Drink Coffee

Titre : Happy People Read and Drink Coffee
Auteur : Agnès Martin-Lugand
Éditeur : Atlantic Books
ISBN-13 : 9781925575484
Libération : 2017-01-01

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Diane, owner of Happy People Read and Drink Coffee, a cosy coffee shop turned library in Paris, seems to have the perfect life. But when she suddenly loses her husband and daughter in a car accident, her life is overturned and the world as she knows it disappears. Trapped by her memories, Diane closes her shop and retreats from friends and family. One year later, she moves from Paris to a small town on the Irish coast, determined to heal by rebuilding her life alone, without anyone's help or pity - until she meets Edward, a handsome and moody Irish photographer. Along windy shores and cobbled streets, Diane falls into a surprising and tumultuous romance. As she works to overcome her painful memories, Diane and Edward's once-in-a-lifetime connection inspires her to love herself and the world around her with new-found inner strength and happiness. But will it last when Diane leaves Ireland, and Edward, for good?

Customer Genius

Titre : Customer Genius
Auteur : Peter Fisk
Éditeur : John Wiley & Sons
ISBN-13 : 1841127884
Libération : 2009-04-20

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"10 building blocks, 30 practical tool, 50 inspirational stories"--P. [4] of cover.

The Negotiation Book

Titre : The Negotiation Book
Auteur : Steve Gates
Éditeur : John Wiley & Sons
ISBN-13 : 9781119155522
Libération : 2015-10-08

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Winner! - CMI Management Book of the Year 2017 – Practical Manager category Master the art of negotiation and gain the competitive advantage Now revised and updated, the second edition of The Negotiation Book will teach you about one of the most important skills in business. We all have to negotiate at some point; whether in the office or at home and good negotiation skills can have a profound effect on our lives – both financially and personally. No other skill will give you a better chance of optimizing your success and your organization's success. Every time you negotiate, you are looking for an increased advantage. This book delivers it, whilst ensuring the other party also comes away feeling good about the deal. Nothing will put you in a stronger position to build capacity, build negotiation strategies and facilitate negotiations through to successful conclusions. The Negotiation Book: Explains the importance of planning, dynamics and strategies Will help you understand the psychology, tactics and behaviours of negotiation Teaches you how to conduct successful win-win negotiations Gives you the competitive advantage

SPIN selling

Titre : SPIN selling
Auteur : Neil Rackham
Éditeur : Gower Publishing Company, Limited
ISBN-13 : 0566076896
Libération : 1995

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True or false? In selling high-value products or services: âe¢ 'closing' increases your chance of success âe¢ it is essential to describe the benefits of your product or service to the customer âe¢ objection handling is an important skill âe¢ open questions are more effective than closed questions. All false, says Neil Rackham. He and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just donâe(tm)t work for major sales. Rackham went on to introduce his SPIN®-Selling method, where SPIN® describes the whole selling process - Situation questions, Problem questions, Implication questions, Need-payoff questions. SPIN®-Selling provides you with a set of simple and practical techniques which have been tried in many of todayâe(tm)s leading companies with dramatic improvements to their sales performance.

The Art World Demystified

Titre : The Art World Demystified
Auteur : Brainard Carey
Éditeur :
ISBN-13 : 1621534847
Libération : 2016-02-02

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The Art World Demystified unfolds the confusing and often treacherous terrain of the art world, revealing the inner workings of a system that has few rules but many opportunities. In this volume, artists will find their own questions reflected and addressed, including: •How does an artist penetrate the inner circle of the art world? •How do museums choose exhibits? •How can an artist reach critics and get feedback? •How do artists make a living, and how much can they expect to make? •What are the rules” of the art world? •Why is it all so mysterious? Author and successful artist Brainard Carey explores these queries and more, giving concise answers and guidance on such issues as talking to curators, navigating suitable promotion, and maintaining motivation, alongside profiles of well-known artists. He enables, and encourages, readers to not only navigate the mysteries of the artist's career, but also to create their own mythologies by presenting their work in a way that generates interest, questions, and an invitation to the inner circle.