Photographe 3 0
Voici un livre dédié au webmarketing pour les photographes ! Sans négliger le rôle du marketing traditionnel, Rachel Nething présente un ensemble de techniques visant à améliorer la visibilité du site Internet, ainsi que son trafic dans le but de développer et de fidéliser sa clientèle. Au fil des chapitres, elle propose de définir les contours de votre entreprise, d'identifier les outils sur lesquels baser votre stratégie, d'appliquer les méthodes permettant que l'on vous trouve, de créer une dynamique autour de votre identité de marque, de faire en sorte que votre client devienne un ambassadeur de votre marque et, enfin, d'analyser, de réajuster et d'optimiser vos actions.
Fine Art Wedding Photography
Many semi-pro and professional wedding photographers are looking to "wake up" their style, stay current, and stimulate business. And today, that means lifestyle photography, also referred to as "fine art wedding photography." Fine art wedding photography isn't just a catchy phrase; it's a modern approach in which design is paramount. Fine art wedding images are more graphic and stylized than traditional wedding photojournalism, as if they were pulled from the pages of a glossy wedding or lifestyle magazine. Acclaimed wedding photographer Jose Villa was a pioneer in fine art wedding photography before it became a trendy buzzword. Here, he shares his secrets for bringing a stylized sense of composition, lighting, posing, and most important, design, to your images, while still keeping them organic and narrative. You’ll learn Jose’s trademark technique of capturing the more natural moment after a pose, and tips for getting images right in-camera to avoid the need for heavy postproduction. Final chapters show you how to integrate design through the delivered product, whether an album or slideshow, and continue nurturing clients after the wedding by expanding to baby and family portraiture. Packed with real-life examples, solid techniques, and stunning images from one of the wedding industry's brightest stars, this book will both educate and inspire photographers seeking to update their work and satisfy a new generation of brides. From the Trade Paperback edition.
The Design Aglow Posing Guide for Family Portrait Photography
Get inspired to take family portraits your clients will love Whether you’re facing your first family portrait shoot or are a seasoned professional looking for fresh inspiration, Design Aglow’s 100 ideas for posing newborns, babies, children, siblings, and families will help you approach each session brimming with confidence and creative ideas. Design Aglow’s style-savvy approach has resonated with photographers (and their clients) everywhere. This curated collection reflects their modern sensibility, with poses from industry superstars such as Elizabeth Messina, Rachel Devine, Jose Villa, Tara Whitney, and Anna Kuperberg. You’ll also get tips on directing your subjects, follow-up shots for each setup, and behind-the-scenes lighting information. Both eye candy and practical reference tool, The Design Aglow Posing Guide for Family Portrait Photography will inspire any family photographer, novice or expert, to “wake up” their style and take beautiful portraits for modern families.
Cupcakes and Cashmere at Home
The highly anticipated follow up to the bestselling Cupcakes and Cashmere! In Cupcakes and Cashmere at Home, Emily Schuman expands on the personal lifestyle advice that her fans loved in her first book and on her popular blog, with a focus on interior design and entertaining at home. The book features never-before-seen content and explores Emily’s accessible design philosophy for decorating and creating a fashionable personal space. In addition, the book includes DIY design projects and party planning ideas. Emily shows readers not only how to create space that is inviting, but also how to welcome guests and entertain in their homes with ease.
The Design Aglow Posing Guide for Wedding Photography
Refresh your toolbox with modern poses your clients will love Whether you’re shooting your first wedding or are a seasoned professional, the formal portrait session can be one of the toughest parts of photographing a wedding. Faced with tight timelines, unpredictable lighting, and clients eager for stylish, flattering portraits, it’s critical to come prepared with a toolbox of fresh, modern poses. Happily, Design Aglow’s 100 ideas for posing engaged couples, brides, brides and grooms, and bridal parties will help you approach each session brimming with confidence and creative ideas. Design Aglow’s style-savvy approach has resonated with photographers (and their clients) everywhere. This curated collection reflects their modern sensibility, with poses from industry superstars such as KT Merry, bobbi+mike, Elizabeth Messina, Jessica Lorren, Milou + Olin, Paul Johnson, Lisa Lefkowitz, Anna Kuperberg, and more. You’ll also get tips on directing your subjects, easy follow-up shots for each setup, and behind-the-scenes lighting information. Both eye candy and practical reference tool, The Design Aglow Posing Guide for Wedding Photography will inspire novices and experts alike to “wake up” their style and take beautiful portraits today’s brides and grooms will love.
Persuasive Business Proposals
Writing a winning proposal has always been an important part of sales. In recent years it has become vital. But many companies are still cranking out confusing, unpersuasive proposals and RFPs—few of which result in new clients or contracts. Now everyone can dramatically boost their success rate with the third edition of Persuasive Business Proposals. This classic guide explains how to craft compelling messages and powerful proposals that attract prospects’ attention and speak to their needs. The new edition includes more valuable information than ever before, including: • Essential questions for qualifying opportunities • Ways to “power up” cover letters and executive summaries • Advice for overcoming “value paranoia” • Guidelines for incorporating proof into a proposal • Tips for winning renewal contracts. Most people find proposal writing to be tedious and time-consuming—and their documents show it. With clear instructions as well as before-and-after samples, Persuasive Business Proposals takes readers step-by-step through a highly effective process for writing customized packages that capture new business.
Production of Juvenile Atlantic Salmon Salmo Salar in Natural Waters
Up-to-date information, knowledge and research in progress in scientific fields related to natural production of juvenile Atlantic salmon and some other ecologically similar fluvial salmonids is contained in the 25 papers and 12 abstracts contained in this publication, which were prepared for an international symposium held in St. John's, Newfoundland. Studies relate to stream ecology, invertebrates and predators, habitat improvement, competitive effects, behaviour and dispersal, habitat and production of juvenile salmon, population dynamics and relationships of juvenile salmon estimates to smolt yields. A list of participants at the conference is also provided.
Normative Experience in Internet Politics
The ways in which the Internet is managed and controlled -often labeled as Internet Governance- are usually considered as standing on four main pillars: Technology, Market Laws, State Regulation and Uses. Nevertheless, its specific features, the consequences of the plurality of norms it involves and of the decision-making processes it entails are rarely addressed in a comprehensive analysis. This book explores the Internet’s functioning both as a practical-intellectual experience and a political challenge. By means of several case studies, it proposes a substantial and reflexive treatment of multileveled, formal or informal Internet Politics. The book’s overall endeavor is to outline an understanding of what is -or may be- a “digital common good”. The authors are members of a European academic team gathered by the Vox Internet research program’s meetings. They adopt a multi-disciplinary approach, embedding technological innovation in the field of social sciences (communication studies, sociology, law, political science and philosophy).