Social Media Marketing
How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth. The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Collaboration and innovation, driven by social technology, are “what’s next.” Written by the author of the bestselling Social Media Marketing: An Hour a Day in collaboration with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its application in business. In particular, this book explains how to successfully implement a variety tools, how to ensure higher levels of customer engagement, and how to build on the lessons learned and information gleaned from first-generation social media marketing efforts and to carry this across your organization. This book: Details how to develop, implement, monitor and measure successful social media activities, and how to successfully act on feedback from the social web Discusses conversation-monitoring tools and platforms to accelerate the business innovation cycle along with the metrics required to prove the success of social technology adoption Connects the social dots more deeply across the entire organization, moving beyond marketing and into product development, customer service and customer-driven innovation, and the benefits of encouraging employee collaboration. Social media has become a central component of marketing: Collaborative, social technology is now moving across the organization, into business functions ranging from HR and legal to product management and the supply chain. Social Media Marketing: The Next Generation of Business Engagement is the perfect book for marketers, business unit managers and owners, HR professionals and anyone else looking to better understand how to use social technologies and platforms to build loyalty in customers, employees, partners and suppliers to drive long term growth and profits.
The Koran For Dummies
With the current turmoil in the Middle East, there is a growing interest about Islam—the world’s second largest religion and one of the fastest growing—and its holy book, the Koran (or Qur’an). Now, with this easy-to-follow, plain-English guide, you can explore the history, structure, and basic tenets of Islam’s sacred scripture. The Koran For Dummies is for non-Muslims interested in the Koran as well as Muslims looking to deepen their understanding. Islamic scholar Sohaib Sultan provides a clear road map, revealing: The meaning of Koran and its basic message The Koran’s place in history and in Islamic spiritual life Explanations of its language, structure, and narrative style How to live by the Koran’s teachings The Koran’s role in key global issues, such as Jihad vs. terrorism Different interpretations of the Koran No other book provides such a straightforward look at what the Koran says, how it says it, and how believers live according to its guidance. From how the Koran was received by Mohammed and how it was compiled to how it’s interpreted by Islam’s two main branches, you’ll see how to put the Islamic faith in perspective. Plus, you’ll discover: What the Koran really says about women and civil law How Islam relates to Judaism and Christianity The Koran’s view of God, prophets, mankind, and the self How its teachings are lived and recited every day by devout Muslims Common misconceptions of the Koran How to raise a family the Koranic way Complete with lists of important passages, Koranic terminology, famous quotes, and further reading resources, The Koran For Dummies makes it easy and enjoyable for you to grasp the teachings and significance of Islam's holy book.
The way we manage organizations seems increasingly out of date. Survey after survey shows that a majority of employees feel disengaged from their companies. The epidemic of organizational disillusionment goes way beyond Corporate America-teachers, doctors, and nurses are leaving their professions in record numbers because the way we run schools and hospitals kills their vocation. Government agencies and nonprofits have a noble purpose, but working for these entities often feels soulless and lifeless just the same. All these organizations suffer from power games played at the top and powerlessness at lower levels, from infighting and bureaucracy, from endless meetings and a seemingly never-ending succession of change and cost-cutting programs. Deep inside, we long for soulful workplaces, for authenticity, community, passion, and purpose. The solution, according to many progressive scholars, lies with more enlightened management. But reality shows that this is not enough. In most cases, the system beats the individual-when managers or leaders go through an inner transformation, they end up leaving their organizations because they no longer feel like putting up with a place that is inhospitable to the deeper longings of their soul. We need more enlightened leaders, but we need something more: enlightened organizational structures and practices. But is there even such a thing? Can we conceive of enlightened organizations? In this groundbreaking book, the author shows that every time humanity has shifted to a new stage of consciousness in the past, it has invented a whole new way to structure and run organizations, each time bringing extraordinary breakthroughs in collaboration. A new shift in consciousness is currently underway. Could it help us invent a radically more soulful and purposeful way to run our businesses and nonprofits, schools and hospitals? The pioneering organizations researched for this book have already "cracked the code." Their founders have fundamentally questioned every aspect of management and have come up with entirely new organizational methods. Even though they operate in very different industries and geographies and did not know of each other's experiments, the structures and practices they have developed are remarkably similar. It's hard not to get excited about this finding: a new organizational model seems to be emerging, and it promises a soulful revolution in the workplace. "Reinventing Organizations" describes in practical detail how organizations large and small can operate in this new paradigm. Leaders, founders, coaches, and consultants will find this work a joyful handbook, full of insights, examples, and inspiring stories.
The Personal MBA
This revised and expanded edition of the bestselling book, The Personal MBA by Josh Kaufman, gives you everything you need to transform your business, your career or your working life forever. An MBA at a top school is an enormous investment in time, effort and cold, hard cash. And if you don't want to work for a consulting firm or an investment bank, the chances are it simply isn't worth it. Josh Kaufman is the rogue professor of modern business education. Feted by everyone from the business media to Seth Godin and David Allen, he's torn up the rulebook and given thousands of people worldwide the tools to teach themselves everything they need to know. The Personal MBA teaches simple mental models for every subject that's key to commercial success. From the basics of products, sales & marketing and finance to the nuances of human psychology, teamwork and creating systems, this book distils everything you need to know to take on the MBA graduates and win. 'File this book under: NO EXCUSES' Seth Godin, author of Purple Cow and Linchpin 'Well on its way to becoming a business classic. You're pretty much guaranteed to get your money's worth - if not much, much more' Jason Hesse, Real Business 'Josh Kaufman has synthesized the most important topics in business into a book that truly lives up to its title. It's rare to find complicated concepts explained with such clarity. Highly recommended' Ben Casnocha, author of My Start-Up Life Josh Kaufman is an acclaimed blogger and consultant who helps people improve their business skills. He previously worked at Proctor & Gamble. Since 2005 Josh has been helping people learn about business without remortgaging their lives through his website, www.PersonalMBA.co
Management 3 0
How software practitioners can become great Agile leaders: simple rules from real-world practice * *Succeed with Agile by mastering eight crucial leadership skills: activating people, empowering teams, aligning results, organizing structure, enforcing discipline, manipulating context, acquiring knowledge, and measuring performance. *Work more effectively with knowledge workers, while managing risk, uncertainty, and change. *The newest book in Mike Cohn's best-selling Signature Series. In Management 3.0, top Agile manager Jurgen Appelo shows managers how to lead Agile adoption and Agile projects more effectively, while also helping their colleagues develop as leaders in Agile environments. Appelo combines the 'what,' 'why,' and 'how' of agile leadership, presenting background, examples, and powerful, proven techniques. Appelo identifies the eight most crucial agile leadership skills, explaining in detail why they matter and how to develop them - both in yourself and in your colleagues. You'll discover powerful ways to activate people, empower teams, align results, organize structure, enforce discipline, manipulate context, acquire knowledge, and measure performance. Management 3.0 will help aspiring managers and leaders: * *Define their teams' boundaries and constraints, so they can self-organize more effectively. *Anticipate issues teams won't or can't resolve on their own. *Give teams the feed and caring they need, and let them grow on their own. *Sow the seeds for a culture of craftsmanship. *Successfully manage risks and uncertainty in fast-changing projects and environments.
Georg Feuerstein A été écrit sous une forme ou une autre pendant la plus grande partie de sa vie. Vous pouvez trouver autant d'inspiration de Yoga Aussi informatif et amusant. Cliquez sur le bouton TÉLÉCHARGER ou Lire en ligne pour obtenir gratuitement le livre de titre $ gratuitement.
Happy People Read and Drink Coffee
Diane, owner of Happy People Read and Drink Coffee, a cosy coffee shop turned library in Paris, seems to have the perfect life. But when she suddenly loses her husband and daughter in a car accident, her life is overturned and the world as she knows it disappears. Trapped by her memories, Diane closes her shop and retreats from friends and family. One year later, she moves from Paris to a small town on the Irish coast, determined to heal by rebuilding her life alone, without anyone's help or pity - until she meets Edward, a handsome and moody Irish photographer. Along windy shores and cobbled streets, Diane falls into a surprising and tumultuous romance. As she works to overcome her painful memories, Diane and Edward's once-in-a-lifetime connection inspires her to love herself and the world around her with new-found inner strength and happiness. But will it last when Diane leaves Ireland, and Edward, for good?
A Day at the Police Station
Make learning about all the different things that go easy and fun with this busy book from Richard Scarry! Scarry is an internationally renowned author/illustrator, whose unique world is a treasure trove of fabulous characters.