Livres de France
Includes, 1982-1995: Les Livres du mois, also published separately.
Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques—and achieve optimum results. Practical exercises in each chapter help you apply and reinforce techniques as you learn. Shows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools Reveals how to target and retain profitable customers and avoid high-risk customers Helps you forecast sales and improve response rates for marketing campaigns Explores how to optimize price points for products and services, optimize store layouts, and improve online advertising Covers social media, viral marketing, and how to exploit both effectively Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel.
Mr. Optimus Oloop is a Finnish statistician living in Buenos Aires.
Identity is the New Money
This book argues that identity and money are both changing profoundly. Because of technological change the two trends are converging so that all that we need for transacting will be our identities captured in the unique record of our online social contacts. Social networks and mobile phones are the key technologies. They will enable the building of an identity infrastructure that can enhance both privacy and security – there is no trade-off. The long-term consequences of these changes are impossible to predict, partly because how they take shape will depend on how companies take advantage of business opportunities to deliver transaction services. But one prediction made here is that cash will soon be redundant – and a good thing too. In its place we will see a proliferation of new digital currencies.
Les jardins d Adonis
Quelle histoire ! Séducteur, né d'un arbre à myrrhe, jeune homme à semence foisonnante, Adonis, par excès de puissance sexuelle, est condamné à l'impuissance : il est voué aux laitues, plantes froides et humides, qui passent pour être une nourriture de morts et un antiaphrodisiaque. Ses fameux "jardins" ne sont pas davantage des charmes destinés à réveiller la fertilité de la terre ; ce sont des cultures sans fruits, des jardins stériles, transportés sur les toits, où l'éclat du soleil caniculaire les fait pousser jusqu'au vert en quelques jours et, sans transition, les dessèche sur pied. Ce jardin frivole qui consiste à faire rôtir par Sirius certaines espèces horticoles et céréalières (fenouil, blé, orge, laitue) va de pair avec une fête où le dévergondage des femmes s'autorise des relations d'amant à maîtresse qui s'établissent entre Adonis et Aphrodite. Les aromates provoquent une véritable perversion de la "vie cultivée", aussi bien de la culture des plantes que des relations conjugales. "En vérité, dit J.-P. Vernant, c'est Peau d'Âne qui nous est une nouvelle fois conté, mais au plaisir enfantin de l'entendre s'associe maintenant la lecture savante [...] de ces multiples codes emboîtés les uns dans les autres qui nous donnent les clés de tout un univers mental [...], déconcertant encore qu'à certains égards familier, comme si c'était à travers des histoires fantastiques, des récits merveilleux que les Grecs avaient le plus clairement livré l'alphabet dont ils se sont servis pour épeler le monde en la façon qui leur est propre et que Detienne nous aide à déchiffrer. "
From Kem Nunn, the National Book Award-nominated author of Tapping the Source and The Dogs of Winter, comes an exquisitely written tale of loss and redemption. Nunn renders the dangerous beaches and waters of California's borderland as only the critically acclaimed poet laureate of surf noir can, and Tijuana Straits confirms his reputation as a master of suspense and a novelist of the first rank. When Fahey, once a great surfer, now a reclusive ex-con, meets Magdalena, she is running from a pack of wild dogs along the ragged wasteland where California and Mexico meet the Pacific Ocean -- a spot once known to the men who rode its giant waves as the Tijuana Straits. Magdalena has barely survived an attack that forced her to flee Tijuana, and Fahey takes her in. That he is willing to do so runs contrary to his every instinct, for Fahey is done with the world, seeking little more than solitude from this all-but-forgotten corner of the Golden State. Nor is Fahey a stranger to the lawless ways of the border. He worries that in sheltering this woman he may not only be inviting further entanglements but may be placing them both at risk. In this, he is not wrong. An environmental activist, Magdalena has become engaged in the struggle for the health and rights of the thousands of peasants streaming from Mexico's enervated heartland to work in the maquilladoras -- the foreign-owned factories that line her country's border, polluting its air and fouling its rivers. It is a risky contest. Danger can come from many directions, from government officials paid to preserve the status quo to thugs hired to intimidate reformers. As Magdalena and Fahey become closer, Magdalena tries to discover who is out to get her, attempting to reconstruct the events that delivered her, battered and confused, into Fahey's strange yet oddly seductive world. She examines every lead, never guessing the truth. For into this no-man's-land between two countries comes a trio of killers led by Armando Santoya, a man beset by personal tragedy, an aberration born of the very conditions Magdalena has dedicated her life to fight against, yet who in the throes of his own drug-fueled confusions has marked her for death. And so will Fahey be put to the test, in a final duel on the beaches of his Tijuana Straits.