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Cet ouvrage explique, étape par étape, comment réussir son étude de marché en développant la préparation, la réalisation et l'exploitation de l'étude. Cette 5e édition est entièrement restructurée (plus courte, plus centrée, plus opérationnelle). La place de l'étude de marché est mise en perspective dans le Business plan. Des détails sont apportés sur les points suivants : la définition du périmètre de l'activité et sa traduction en Business Model, ses conséquences en termes de configuration de l'étude de marché ; la détermination des couples produit/marché et le choix de la cible choisie ; le calcul du chiffre d'affaires pévisionnel et les conditions de réussite d'une étude de marché.
Tous ces leaders " d'exception ", dont Robert Dilts rapporte les idées et les actes aux effets magistraux sur la vie et le développement de leurs entreprises, seraient-ils destinés à ouvrir la voie à une multitude d'alpha leaders performants et humains dont le monde a bien besoin ? Ce livre est très explicite et concret quant aux moyens d'y parvenir : des données théoriques, des exemples et des exercices très pratiques accompagnent avec pertinence le développement de principes " techniques " qui permettent à l'entreprise d'être un véritable radar recevant et décodant les informations venant du monde extérieur qui serviront à son adaptation rapide et à son évolution. Robert Dilts nous fait toucher du doigt à quel point il est fondamental pour un leader d'être en accord avec lui-même, de prendre conscience de ses vraies aspirations, de respecter et d'accompagner la réalisation de celles de ses collaborateurs et à quel point la perspicacité affutée en contact avec le monde est un facteur clé de réussite. Cet ouvrage intéressera les dirigeants d'entreprise de toute taille et les étudiants se destinant à la direction d'entreprise ou au management, les étudiants en école de gestion, les PNListes et tout lecteur désireux de trouver des pistes qui l'aidera à affiner son rôle de leader.
Business Model Generation
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"
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Data Warehousing Fundamentals
Geared to IT professionals eager to get into the all-important field of data warehousing, this book explores all topics needed by those who design and implement data warehouses. Readers will learn about planning requirements, architecture, infrastructure, data preparation, information delivery, implementation, and maintenance. They'll also find a wealth of industry examples garnered from the author's 25 years of experience in designing and implementing databases and data warehouse applications for major corporations. Market: IT Professionals, Consultants.
Employees First Customers Second
Imagine a management philosophy based not upon serving a company's customers, but on serving the company's employees. Vineet Nayar, CEO of HCL Technologies in India, has put such a philosophy into practice with remarkable results. His "employee first, customer second" mantra has been recognized globally as an example of organizational innovation, and was deemed a "new and radical management philosophy" ripe for the picking in the Western world by Business Week. In this book, Nayar himself describes his blunt refusal to treat the flesh and blood of HCL--its people--as "human resource" or as "intellectual capital" or even as an asset like all its other assets-and how his unique perspective led to an holistic transformation of his organization. By putting employees on top of the organizational pyramid, he argues, your company can fully realize the value created in the interface between customers and employees. This book leads managers and executives through the five core aspects of Nayar's approach, demonstrating how to create a sense of urgency, overhaul incentives and reporting structures, foster transparency in communications and feedback, provide platforms for achievement and personal growth, and finally recognize the potential of every individual in the organization. The "Employee First" philosophy should be the fulcrum of the transformation journey of any organization.
Inequality and Climate Change
Climate change is one of the most pressing challenges of the twenty-first century. Anthropogenic activities, such as fossil fuel consumption and other activities focused on enhancing economic growth, have been identified as the main drivers of changes in the environment that defy planetary boundaries. The transgression of planetary boundaries has profound implications for practically all biophysical and human systems and their impact could also be related to the exacerbation of existing problems such as land tenure insecurity, poverty and inequality, marginalization of poorer populations, climate induced migration, and resource wars or conflicts. From a global South perspective, research on the multifaceted nature of climate change is thus necessary and appropriate, including the analysis of socioeconomic, political and cultural aspects. This book is an outcome of the Comparative Research Workshop on "Inequality and Climate Change: Perspectives from the South" of the South-South Collaborative Programme of CLACSO-CODESRIA-IDEAS. It gathers a diversity of case studies from the South with ample biophysical differences and particular social and cultural realities. As such, it is a fresh contribution offering a vantage point from which to examine some of the current perspectives on inequality and climate change.
Best-selling author and popular speaker Garr Reynolds is back in this newly revised edition of his classic, best-selling book, Presentation Zen, in which he showed readers there is a better way to reach the audience through simplicity and storytelling, and gave them the tools to confidently design and deliver successful presentations. In this new edition, Garr gives his readers new, fresh examples to draw inspiration from, with a whole new chapter for those who present on more technical and educational topics based on techniques used by many presenters who give high-level talks at TED and other powerhouse events. Whether the reader is in research, technology, business, or education–this book will show them how to take what could look like a really dry presenation and reinvigorate the material in totally fresh (and sometimes interactive!) ways that will make it memorable and resonate with the audience. Staying true to the mission of the first), Garr combines solid principles of design with the tenets of Zen simplicity to help readers along the path to simpler, more effective presentations that will be appreciated, remembered, and best of all, acted upon.
A Comprehensive French Grammar
Characterized by clear and accessible explanations, numerous examples and sample sentences, a new section on register and tone, and useful appendices covering topics including age and time, A Comprehensive French Grammar, Sixth Edition is an indispensable tool for advanced students of French language and literature. A revised edition of this established, bestselling French grammar Includes a new section on register and medium and offers expanded treatment of French punctuation Features numerous examples and sample sentences, and useful appendices covering topics including age, time, and dimension, all available in an easily-navigable format Written by renowned French scholar, Glanville Price
The Challenge of the Threshold
The containment policies aimed at regulating immigration flows towards Europe and emerging economies like South Africa have profoundly altered the dynamics of migration in Africa. Drawing on original empirical research, this volume explores the notion of threshold as an operative concept to envisage in turn: the discursive frameworks of containment policies, the challenges to local spaces and their equilibrium, and finally, the sense of liminality experienced by migrants caught in those situations.